Molly Porter
Molly Porter is a digital communications manager in the professional services sector.
I am a communicator, skilled in content strategy, information architecture, user experience and digital media. I have B2B and B2C experience, but the bulk of my career has been spent in professional services marketing, primarily in the legal industry.
I help organizations synthesize data such as internal and external research, feedback, and analytics into client-focused digital experiences that express the brand and support business development. As a part of this process, I also help organizations identify and adopt the digital marketing techniques and technologies that support business goals.
In my most recent role at DLA Piper, I collaborate with a global team to develop and implement the digital marketing strategy for the world’s largest law firm. Prior to joining the legal industry, I worked for Sapient - a global business, marketing and technology services company - where I developed content strategies for clients such as Audi USA, Alcatel-Lucent and Nokia, in addition to Sapient's main web presence.
I blog at www.mollyporter.com. I also moderate a LinkedIn group called Content Strategy for Law Firms. It is a networking group for the in-house law firm worker bees who conceive, plan, create, produce, govern, manage and analyze content across a variety of media. If you fit this profile and want to learn more about content strategy, please request to join. http://www.linkedin.com/groups?home=&gid=4718141
Molly Porter's Background
Molly Porter's Experience
Web Manager, Americas at DLA Piper
December 2006
Develop and implement web strategy for the world's largest law firm (by number of lawyers) in collaboration with global team members
Oversee the firm's social media presence, developing the content, guidelines and policies to engage with our audiences effectively
Manage relationships with internal stakeholders
Develop and oversee online publishing strategies and standards
Develop and oversee editorial processes and standards
Supervise and mentor content editors and department content owners
Identify target audiences and business goals for sites and determine the content and web feature requirements that support both.
Write creative briefs, memos, case studies, presentations
Content Analyst at Sidley Austin LLP
December 2005 - December 2006
Write and edit content for sidley.com and firm intranet.
Plan site enhancements.
Web Project Manager at Foley & Lardner
January 2003 - December 2005
Managed the strategy and implemenation of Foley's marketing activities on the Web.
Relaunch foley.com and Foley Careers.
Content Strategist at Sapient
May 2000 - January 2003
Worked with clients, researchers, designers, and programmers to develop and implement content strategies for websites.
Writer at Walgreen Co.
May 1998 - May 2000
Created original content for internal web applications and Walgreens.com.
Web Manager, Americas at DLA Piper
December 2006
Develop and implement web strategy for the world's largest law firm (by number of lawyers) in collaboration with global team members
Oversee the firm's social media presence, developing the content, guidelines and policies to engage with our audiences effectively
Manage relationships with internal stakeholders
Develop and oversee online publishing strategies and standards
Develop and oversee editorial processes and standards
Supervise and mentor content editors and department content owners
Identify target audiences and business goals for sites and determine the content and web feature requirements that support both.
Write creative briefs, memos, case studies, presentations
Content Analyst at Sidley Austin LLP
December 2005 - December 2006
Write and edit content for sidley.com and firm intranet.
Plan site enhancements.
Web Project Manager at Foley & Lardner
January 2003 - December 2005
Managed the strategy and implemenation of Foley's marketing activities on the Web.
Relaunch foley.com and Foley Careers.
Content Strategist at Sapient
May 2000 - January 2003
Worked with clients, researchers, designers, and programmers to develop and implement content strategies for websites.
Writer at Walgreen Co.
May 1998 - May 2000
Created original content for internal web applications and Walgreens.com.
Molly Porter's Education
Northwestern University
1997 – 1998
MA
Indiana University Bloomington
1994 – 1997
BA
Concentration: English
Molly Porter's Interests & Activities
Social media, gadgets, cave painting, contemporary art, fashion, dance, and yoga.
